Dorian Gray Promo Art

Two pieces of promo art for the 2009 film can be released, check them out here. Ugh! I am not keen. The look is a little too low-budget horror for my liking, and gives the overwhelming impression that Ben Barnes plays a vampire. Plus, the "Eternally Beautiful. Eternally Damned." tagline? It's only half-correct. "Eternally damned" gives entirely the wrong impression and adds to the vampiric atmosphere. I know vampires are so hot right now (and always), with Twilight etc. on the rise, but I would have expected marketing for this film to be a little classier, and to highlight the period romance aspects. It has Colin Firth in it, after all, and I don't think all of Colin Firth's usual audience (i.e. women) will be attracted by this sort of visual. Here's hoping it's just the start, and more promo material with a different slant is on the way.